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Question what your website
is all about
This is a set of common sense questions that you may find useful to consider,
whatever stage you are at or whatever the size of your venture. Not all questions
will be relevant to you, but they may prompt you to think on.
If you want, please contact me and I can e-mail a 
spreadsheet version to you. I have left blanks for your convenience if you
want to write on a printout of this page. |
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| Purpose |
A web presence, or intranet must have a purpose or goals.
What are they for you?
What do you expect to gain? |
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| Brand |
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What are you?
What differentiates you?
Image, Logo, Colour scheme?
Can you supply marketing material examples?
Or are you looking for a new look?
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| Product |
What are you?
What differentiates you?
Image, Logo, Colour scheme?
Can you supply marketing material examples? |
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| Competition |
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Who competes generally?
On-line, what are their website addresses?
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| Similarity |
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Similar business models?
Similar websites?
Websites you want to emulate?
Which parts & why?
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| Customers |
What will your customers want?
How do you know?
How many and how often will they use the site? |
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| Feedback |
How effective is the site? Are you gaining what you wanted?
How do people use it?
Is it monitored effectively? |
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| Updating |
A site MUST be kept up to date. How often does this need to be done?
How much admin. work to do this?
Who will do this? |
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| Evolution |
After some experience, the site should evolve to meet customer and business
demands.
How often will this be reviewed?
How much experimentation do you think is needed? |
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| Advertise |
What Search Engines?
Can (which?) other sites be persuaded to link to you?
Where to advertise (consider all media)
Cost / budget? |
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| Links Out |
Adverts and links on your site, do you want them?
Remember it looks good to be part of a community.
Where will they go? |
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| Budget |
| What is your estimate of total site costs vs. revenue generated? |
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| Timescale |
How quickly will this all happen?
When do you want to be on-line?
What are your milestone criteria and planned dates? (e.g. profit first made) |
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| Look & Feel |
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A simple clean look?
Easy to navigate?
Complex or simple website?
Graphic design? (could be simple text)
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| Technology |
What kind of technologies are needed?
Desired?
What access to internet & email do you have?
Who processes e-mail? |
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| Ideas |
| Any other ideas you already have? |
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| Yourself |
Contact Name(s)
Date
Preferred means of communication
Name and Address
Website
URLs registered
ISP ftp details
E-mail
Phone
Mobile
Fax |
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